Love Letters From Britain uncovers the stories behind luxury brands making a positive difference. A film produced by BBC StoryWorks Commercial Productions exploring how we at Jo Malone London are shining a light on mental health, supporting those living with mental health problems and empowering people to recover, reconnect and grow. We are proud to have supported Thrive for nearly a decade, alongside other inspirational charities and their dedicated projects to raise awareness and provide support. 

Thrive’s mission is to harness the power of gardening to transform lives. We have partnered with Thrive to reimagine The Old English Garden in London’s Battersea Park. The film shows how this once-neglected gem has been transformed into a blooming hub for the community, cared for by trainee gardeners who live with the challenges of mental health.

We currently support 11 charities in the UK, our home country. Since 2021 we have been adding charity partners around the world. We support projects focusing on awareness, prevention and treatment of mental health. Our focus begins with mental health charities and projects linked to gardens and safe outside spaces. The relationship between gardens and mental health is the foundation for our Social Impact programme. The outside spaces we support are always accessible to the public, whilst the maintenance and care of the garden forms part of horticultural therapy programmes for client gardeners. Subsequent charity partners and projects may not have a garden link but are always rooted in mental health.

Our awareness charities (such as Anna Freud Centre in the UK) help to reduce stigma surrounding mental health, increase awareness of early signs and encourage people to speak openly about their mental health and seek help. Charities in the prevention area work with at-risk groups and children (75% of mental ill health begins by the age of 18). Examples includes the NSPCC in UK and Mirai no Morai in Japan. For providing treatment, we work with charities and projects that provide routine, a sense of belonging and achievement for those living will mental ill health. Examples include Thrive in the UK and Fountain House in North America.

Although much of our commitment is financial we also offer resources to our chosen charities. Our staff volunteer across many of the programs and give generously through sponsored events and charity sales. We feel privileged to provide advice and consultancy to all of our partners, ensuring that they are given support across communications, event planning and increasing the awareness around their initiatives.